Position title
Ad Monetization Analyst
Description
We are seeking an experienced AD Monetization Analyst to join our team and drive revenue growth through advertising optimization.
Responsibilities
- Develop and execute monetization strategies to optimize revenue generation from mobile ad placements.
- Conduct in-depth analysis of mobile ad performance, identify trends, and recommend improvements to enhance monetization outcomes.
- Collaborate with cross-functional teams to integrate and implement mobile ad SDKs and third-party ad networks.
- Monitor and analyze ad inventory, fill rates, and eCPMs to ensure optimal ad placements and performance.
- Identify and explore new ad formats, technologies, and industry trends to drive innovation and revenue growth.
- Maintain relationships with ad network partners, negotiate contracts, and manage performance evaluations.
- Conduct A/B testing and implement data-driven optimization strategies to improve ad performance and user experience.
- Stay updated on industry developments, changes in ad policies, and emerging ad monetization strategies.
Qualifications
Requirement
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in mobile ad monetization or a related field.
- Strong analytical skills with experience using data analysis tools such as Excel or SQL.
- Knowledge of mobile advertising industry trends, ad formats, and ad networks.
- Excellent communication and interpersonal skills with the ability to work collaboratively with cross-functional teams.
- Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
- Must have experience with ad mediation platforms such as AdMob, Applovin, Ironsource, Firebase and Google Analytics.
- Knowledge of Principles of programmable Ad-tech
